机读格式显示(MARC)
- 000 01118nam2 2200301 450
- 010 __ |a 7-204-05281-1 |d CNY26.00
- 099 __ |a CAL 012004046616
- 100 __ |a 20041011d2002 ekmy0chiy0121 eb
- 200 1_ |a 完全搞懂整合行销传播 |A Wan Quan Gao Dong Zheng Ge Xing Xiao Chuan Bo |d = A practical guide to integrated marketing communication: planning and developing a strategy |f (美)汤姆·布洛南著 |g 刘梅译 |z eng
- 210 __ |a 呼和浩特 |c 内蒙古人民出版社 |d 2002
- 215 __ |a 184页 |c 图 |d 21cm
- 225 2_ |a 国际广告商务译丛 |A Guo Ji Guang Gao Shang Wu Yi Cong
- 410 _0 |1 2001 |a 国际广告商务译丛
- 510 1_ |a A practical guide to integrated marketing communication: planning and developing a strategy |z eng
- 606 0_ |a 商业广告 |A Shang Ye Guang Gao
- 701 _1 |a 布洛南 |A Bu Luo Nan |b T. |g (Brannan, Tom)著
- 702 _0 |a 刘梅 |A Liu Mei |4 译
- 801 _0 |a CN |b SHCD |c 20040510
- 801 _2 |a CN |b SHCD |c 20040510
- 801 _2 |a CN |b JHUL |c 20041020
- 905 __ |a JHUL |d F713.8/317