机读格式显示(MARC)

• 000 00755pam 2200253 a 45

• 001 0000337378

• 003 CAL

• 005 20021220092700.0

• 008 021104s1991 ohua b 00110 eng

• 010 __ |a 89034290

• 020 __ |a 0538190906

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5821 |b .J83 1991

• 082 00 |a 659.1 |2 20

• 090 __ |a F713/J934

• 093 __ |a F713 |2 4

• 100 0_ |a Jugenheimer, Donald W.

• 245 10 |a Basic advertising / |c Donald W. Jugenheimer, Gordon E. White.

• 260 0_ |a Cincinnati : |b College Division, South-Western Pub. Co., |c c1991.

• 300 __ |a xv, 461 p. : |b ill. (some col.) ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 700 10 |a White, Gordon E.

• 950 __ |a JHUL |b F713 |c J934