机读格式显示(MARC)
- 000 00944cam 2200277 a 4500
- 008 050402s1993 nyua 001 0 eng
- 035 __ |a 9(DLC) 92014611
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .T83 1993
- 100 1_ |a Tull, Donald S.
- 245 10 |a Marketing research : |b measurement and method : a text with cases / |c Donald S. Tull, Del I. Hawkins.
- 260 __ |a New York : |b Macmillan ; |a Toronto : |b Maxwell Macmillan Canada ; |a New York : |b Maxwell Macmillan International, |c c1993.
- 300 __ |a xviii, 863, [45] p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing research.
- 650 _0 |a Marketing research |x Case studies.
- 700 1_ |a Hawkins, Del I.
- 950 __ |a JHUL |b F713 |c T918=6