机读格式显示(MARC)
- 000 01144nam0 2200325 450
- 010 __ |a 7-80073-405-6 |d CNY32.00
- 099 __ |a CAL 012002092810
- 100 __ |a 20020424d2002 em y0chiy0121 ea
- 200 1_ |a 关系营销 |A guan xi ying xiao |e 形成和保持竞争优势 |d = Relationship marketing |e for competitive advantage winning and keeping customers |f 阿德里安·佩恩 ... [等] 编 |g 梁卿等译 |z eng
- 210 __ |a 北京 |c 中信出版社 |d 2002
- 215 __ |a XIII, 461页 |c 图 |d 21cm
- 510 1_ |a Relationship marketing |e for competitive advantage winning and keeping customers |z eng
- 517 1_ |a 形成和保持竞争优势 |A xing cheng he bao chi jing zheng you shi
- 606 0_ |a 市场营销学 |A shi chang ying xiao xue
- 610 1_ |a 关系营销 |A guan xi ying xiao
- 701 _1 |a 佩恩, |A pei en |b A. |g (Payne, Adrian) |4 编
- 702 _0 |a 梁卿 |A liang qing |4 译
- 801 _0 |a CN |b XJT |c 20020424
- 801 _2 |a CN |b JHUL |c 20030325
- 905 __ |a JHUL |d F713.50/34