机读格式显示(MARC)

• 000 00891nam 2200313 4500

• 001 0000472112

• 003 CAL

• 005 20050106114300.0

• 008 050106s1983 enka b 001 0 eng

• 010 __ |a 84165479

• 020 __ |a 0709920253

• 020 __ |a 0709920261 (pbk.)

• 040 __ |c PUL

• 050 00 |a HF5415.13 |b .P54 1983

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.5/P618

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000252845

• 100 1_ |a Piercy, Nigel.

• 245 10 |a Managing marketing information / |c Nigel Piercy and Martin Evans.

• 260 __ |a London : |b Croom Helm, |c c1983.

• 300 __ |a 223 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing research.

• 650 _0 |a Management information systems.

• 700 1_ |a Evans, Martin |q (Martin J.)

• 950 __ |a JHUL |b F713.5 |c P618

• 998 __ |a PUL