机读格式显示(MARC)

• 000 00840nam 2200289 a 4500

• 001 0000512139

• 003 JHUL

• 005 20050331095500.0

• 008 050331s1991 nyua 001 0 eng d

• 010 __ |a 90045494

• 020 __ |a 0070347573

• 040 __ |a JHUL |c JHUL

• 050 00 |a HF5415.2 |b .K53 1991

• 082 00 |a 658.8/3 |2 20

• 090 __ |a F713.5/K55=4

• 093 __ |a F713.5 |2 4

• 100 1_ |a Kinnear, Thomas C.

• 245 10 |a Marketing research : |b an applied approach / |c Thomas C. Kinnear, James R. Taylor.

• 250 __ |a 4th ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1991.

• 300 __ |a xxi, 856 p. : |b ill. ; |c 24 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 500 __ |a Includes index.

• 650 _0 |a Marketing research.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Taylor, James R. |q (James Ronald)

• 950 __ |a JHUL |b F713.5 |c K55=4