机读格式显示(MARC)

• 000 00995nam 2200313 a 4500

• 001 0000477295

• 003 CAL

• 005 20050111120700.0

• 008 050111r19981996cc ab b 001 0 eng d

• 020 __ |a 7111064291

• 040 __ |a ZSU |c ZUS

• 090 __ |a F719/Z48

• 093 __ |a F719 |2 4

• 099 __ |a CAL 022000608610

• 100 1_ |a Zeithaml, Valarie A.

• 245 10 |a Services marketing / |c Valarie A. Zeithaml, Mary Jo Bitner = 服务市场营销 / 瓦拉利 A. 蔡特哈姆尔; 玛丽·乔·比特纳 著.

• 246 31 |a 服务市场营销

• 260 __ |a [Beijing : |b China Machine Press], |c 1998.

• 300 __ |a xxvi, 700 p. : |b ill., maps ; |c 26 cm.

• 440 _0 |a MBA专业精品教材 (英文版)

• 500 __ |a Title also in Chinese.

• 500 __ |a Reprint. Originally published: McGraw-Hill, c1996.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Service industries |x Marketing.

• 650 _0 |a Customer services.

• 650 _0 |a Marketing.

• 700 1_ |a Bitner, Mary Jo.

• 950 __ |a JHUL |b F719 |c Z48

• 998 __ |a ZSU