机读格式显示(MARC)

• 000 01096pam 2200337 a 4500

• 001 0000465334

• 003 CAL

• 005 20041224102900.0

• 008 041224s1991 nyua b 001 0 eng

• 010 __ |a 90042292

• 020 __ |a 0070609527 (textbook)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .S745 1991

• 082 0_ |a 658.8 |2 20

• 090 __ |a F713.5/S792=9

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 021999640279 |a CAL 022000334994

• 100 1_ |a Stanton, William J.

• 245 10 |a Fundamentals of marketing / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker.

• 250 __ |a 9th ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1991.

• 300 __ |a xxxiii, 685p. : |b ill. ; |c 26 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 500 __ |a Accomapnied by: Instructor's manual (v, 685 p. ; 28 cm.).

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Etzel, Michael J.

• 700 1_ |a Walker, Bruce J.

• 740 0_ |a Instructor's manual to accompany Fundamentals of marketing, nieth edition.

• 950 __ |a JHUL |b F713.5 |c S792=9

• 998 __ |a SJT