机读格式显示(MARC)
- 000 01126cam 2200325 a 4500
- 008 060327r20062006cc a b 001 0 eng d
- 040 __ |a DUTL |c DUTL |d PUL |d SCT
- 050 00 |a HF5415.13 |b .M3586 2006
- 099 __ |a CAL 022006030630
- 245 00 |a Marketing strategy : |b a decision-focused approach = 营销战略 :以决策为导向的方法 / |c Orville C. Walker ... [et al.].
- 246 31 |a 营销战略 : |b 以决策为导向的方法.
- 260 __ |a 北京 : |b Peking University Press ; |b McGraw-Hill Education (Asia) Co., |c 2006.
- 300 __ |a xvi, 324 p. : |b ill. ; |c 26 cm.
- 500 __ |a Chapter five of the original edition was deleted.
- 504 __ |a Includes bibliographical references and indexes.
- 534 __ |p Reprint. Originally published: |c Boston : McGraw-Hill Irvin, 2006. |b 5th ed. |z 0072961902.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Walker, Orville C.
- 950 __ |a JHUL |b F274 |c W182