机读格式显示(MARC)

• 000 00902pam 2200289 a 450

• 001 0000338359

• 003 DLC

• 005 20030115094400.0

• 008 021107s1995 ilua b 001 0 eng

• 010 __ |a 94020955

• 020 __ |a 0256125767 : |c RMB6.00 (AF)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .B669 1995

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/B692=2

• 090 __ |a F7713.5/B692=2

• 093 __ |a F713.5 |2 4

• 100 1_ |a Boyd, Harper W.

• 245 10 |a Marketing management : |b a strategic approach with a global orientation / |c Harper W. Boyd, Jr., Orville C. Walker, Jr.

• 250 __ |a 2nd ed.

• 260 __ |a Irwin : |b Chicago, |c c1995.

• 300 __ |a xvi, 555 p. : |b ill. ; |c 26 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Walker, Orville C.

• 950 __ |a JHUL |b F713.5 |c B692=2