机读格式显示(MARC)

• 000 00802nam 2200253 a 4500

• 001 0000482330

• 005 20050117150300.0

• 008 050117s1997 wiua b 001 0 eng

• 010 __ |a 96086355

• 020 __ |a 069728882X

• 040 __ |a DLC |c DLC

• 050 00 |a HM263 |b .M34 1997

• 082 00 |a 659.2 |2 21

• 090 __ |a C93-05/M141=2

• 093 __ |a C93-05 |2 4

• 100 1_ |a McElreath, Mark P.

• 245 10 |a Managing systematic and ethical public relations campaigns / |c Mark P. McElreath.

• 250 __ |a 2nd ed.

• 260 __ |a Madison : |b Brown & Benchmark Publishers, |c c1997.

• 300 __ |a xxiv, 435 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Public relations |x Management.

• 650 _0 |a Public relations |x Moral and ethical aspects.

• 950 __ |a JHUL |b C93-05 |c M141=2