机读格式显示(MARC)

• 000 00881cam 2200277 a 4500

• 001 0000412844

• 003 CAL

• 005 20050329101000.0

• 008 040106r2004 cc a b 001 0 eng d

• 020 __ |a 7301066015

• 040 __ |a PUL |c PUL

• 090 __ |a F713.5/C563=5

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022004001638

• 100 1_ |a Churchill, Gilbert A.

• 245 10 |a Basic marketing research = |b 营销研究入门 / |c Gilbert A. Churchill, Tom J. Brown.

• 246 31 |a 营销研究入门

• 250 __ |a 5th ed.

• 260 __ |a 北京 : |b 北京大学出版社, |c 2004.

• 300 __ |a xxvii, 738 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 当代全美MBA经典教材书系

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Mason, Ohio: South-Western, c2004. |b 5th ed. |z 0324190972.

• 650 _0 |a Marketing research.

• 700 1_ |a Brown, Tom J.

• 950 __ |a JHUL |b F713.5 |c C563=5