机读格式显示(MARC)
- 000 01134cam 2200313 a 4500
- 008 050223r20052004cc aco b 001 0 eng d
- 040 __ |a TSU |c TSU |d SCT
- 050 _4 |a HF5415 |b .K452 2004
- 099 __ |a CAL 022005014094
- 100 1_ |a Kerin, Roger A.
- 245 10 |a Marketing : |b the core = 营销学 : 核心概念 / |c Roger A. Kerin, Steven W. Hartley, William Rudelius著.
- 260 __ |a 北京 : |b 清华大学出版社 ; |b McGraw-Hill Education (Asia) Co., |c 2005.
- 300 __ |a xxvi, 405, [57] p. : |b ill., port., photos. ; |c 28 cm.
- 440 _0 |a 美国麦格劳-希尔教育出版公司工商管理最新教材
- 500 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c Boston, Mass. : McGraw-Hill/Irwin, c2004. |z 0072547030 (alk. paper) |z 007121478X (international ed. : alk. paper)
- 700 1_ |a Hartley, Steven William.
- 700 1_ |a Rudelius, William.
- 905 __ |a JHUL |c K39 |b F713.50