机读格式显示(MARC)

• 000 01480nam 2200361 a 4500

• 001 0000436600

• 003 CAL

• 005 20040913154900.0

• 008 040913s1996 maua b 001 0 eng

• 010 __ |a 95076935

• 020 __ |a 0395765560 (instructor's resource manual with test items)

• 020 __ |a 0395764920 (examination copy)

• 020 __ |a 0395746817 (student text)

• 040 __ |a DLC |c DLC

• 043 __ |a n-us---

• 050 04 |a P92.U5 |b D42 1996

• 082 00 |a 302.23/0973 |2 20

• 090 __ |a G206.3/D313

• 093 __ |a G206.3 |2 3

• 093 __ |a G206.3 |2 4

• 099 __ |a CAL 021999639885

• 100 1_ |a DeFleur, Melvin L. |q (Melvin Lawrence), |d 1923-

• 245 10 |a Understanding mass communication : |b a liberal arts perspective / |c Melvin L. DeFleur, Everette E. Dennis.

• 250 __ |a Updated 1996 ed.

• 260 __ |a Boston : |b Houghton Mifflin, |c c1996.

• 300 __ |a x, 646 p. : |b ill. (some col.) ; |c 24 cm.

• 500 __ |a The 1st edition published in 1981, 2nd edition in 1985, 3rd edition in 1988, 4th edition in 1991, 5th edition in 1994, updated 1996 edition in 1996, 6th edition in 1998.

• 500 __ |a Accompanied by: Instructor's resource manual with test items (xii, 407 p. ; 28 cm.) / Paul H. Anderson ; Examination copy ; Student text.

• 500 __ |a Library has Instructor's resource manual with test items.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Mass media |z United States.

• 700 1_ |a Dennis, Everette E.

• 950 __ |a JHUL |b G206.3 |c D313