机读格式显示(MARC)

• 000 00975cam 2200277 a 4500

• 001 0000477293

• 003 CAL

• 005 20050302094100.0

• 008 050111r19981996cc a b 001 0 eng d

• 020 __ |a 781044235X

• 040 __ |a ZSU |c ZSU |d SCT

• 090 __ |a F713.52/M134=3

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000379131

• 100 1_ |a McDaniel, Carl D.

• 245 10 |a Contemporary marketing research / |c Carl McDaniel, Jr., Roger Gates = 当代市场研究 / 小卡尔·麦克丹尼, 罗杰·盖茨 合著.

• 246 11 |a 当代市场研究

• 250 __ |a 3rd ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xxxii, 783 [37] p. : |b ill. ; |c 26 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列·英文版

• 504 __ |a Includes bibliographical references (p. [E1]-E13) and index.

• 534 __ |p Reprint. Originally published: |c Minneapolis/St. Paul : West Pub. Co., c1996. |b 3rd ed.

• 650 _0 |a Marketing research.

• 700 1_ |a Gates, Roger H., |d 1942-

• 950 __ |a JHUL |b F713.52 |c M134=3