机读格式显示(MARC)
- 000 00853pam 2200265 a 450
- 008 021108s1995 iluab b 001 0 eng
- 020 __ |a 0256125392 : |c MRB6.00 (AF)
- 020 __ |a 0256173672 (annotated instructor's edition)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415 |b .C5275 1995
- 100 1_ |a Churchill, Gilbert A.
- 245 10 |a Marketing : |b creating value for customers / |c Gilbert A. Churchill, Jr., J. Paul Peter.
- 260 __ |a Burr Ridge, Ill. : |b Irwin, |c c1995.
- 300 __ |a xxxii, 703 p. : |b col. ill., col. maps ; |c 26 cm.
- 504 __ |a Includes bibliographical references (p. 655-674) and indexes.
- 700 1_ |a Peter, J. Paul.
- 950 __ |a JHUL |b F713.5 |c C563