机读格式显示(MARC)
- 000 00986nam 2200301 a 4500
- 008 020517r20022001cc a 001 0 eng d
- 099 __ |a CAL 022002119070
- 100 1_ |a Czinkota, Mechael R.
- 245 10 |a Marketing management = |b 营销管理 / |c 迈克尔·R·钦科陶 (Michael R.Czinkota), 玛萨基·科塔布 (Masaaki Kotabe) 著.
- 260 __ |a 北京 : |b China Machine Press ; |b Thomson Learning, |c 2002.
- 300 __ |a xix, 598 p. : |b ill. ; |c 28 cm.
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c South-Western College publishing, c2001.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing |x Management |x Case studies.
- 700 1_ |a Kotabe, Masaaki.
- 950 __ |a JHUL |b F713.5 |c C998=2