机读格式显示(MARC)
- 000 01387cam a2200325 a 4500
- 008 090521s2009 cc b 000 0 eng d
- 040 __ |a XJT |c XJT |d SCT
- 099 __ |a CAL 022009071791
- 100 1_ |a White, Michael, |d 1951-
- 245 10 |a International marketing blunders : |b marketing mistakes made by companies that should have known better = 国际营销失误案例解读 / |c Michael D. White ; 导读, 杨伶俐.
- 246 14 |a Short course in international marketing blunders
- 260 __ |a 上海 : |b Shanghai Foreign Language Education Press, |c 2009.
- 300 __ |a v, v, 181 p. ; |c 26 cm.
- 490 1_ |a The short course in international trade series = |a 简明商务英语系列教程 ; |v 9
- 500 __ |a Originally published: Novato, Calif. : World Trade Press, c2002. under title: A short course in international marketing blunders : marketing mistakes made by companies that should have known better. 1885073607.
- 504 __ |a Includes bibliographical references (p. 180-181)
- 650 _0 |a Export marketing.
- 650 _0 |a International business enterprises |x Management.
- 650 _0 |a Business failures.
- 700 1_ |a Yang, Lingli |9 (杨伶俐)
- 950 __ |a JHUD |b F740.2 |c W856(C)