机读格式显示(MARC)
- 000 00876pam 2200301 a 4500
- 008 041222s1984 nyua b 001 0 eng
- 050 00 |a HF5415 |b .L936 1983
- 099 __ |a CAL 022000406142
- 100 1_ |a Lynch, Richard L.
- 245 10 |a Introduction to marketing / |c Richard L. Lynch, Herbert L. Ross, Ralph D. Wray.
- 260 __ |a New York : |b Gregg Division, McGraw-Hill, |c c1984.
- 300 __ |a xii, 560 p. : |b ill. ; |c 24 cm.
- 440 _4 |a The Gregg/McGraw-Hill marketing series
- 504 __ |a Includes bibliographical references and index.
- 700 1_ |a Ross, Herbert L., |d 1929-
- 950 __ |a JHUL |b F713 |c L987