机读格式显示(MARC)

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• 010 __ |a 00027293

• 020 __ |a 0072316020

• 020 __ |a 0072411732 (disk)

• 020 __ |a 0072416882 (book + disk)

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• 040 __ |a DLC |c DLC |d C#P

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• 050 00 |a HF5415.33.U6 |b H38 2001

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• 093 __ |a F737.1235 |2 4

• 099 __ |a CAL 022002107254 |a CAL 022001361410

• 100 1_ |a Hawkins, Del I.

• 245 10 |a Consumer behavior : |b building marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

• 250 __ |a 8th ed.

• 260 __ |a Boston : |b Irwin/McGraw Hill, |c c2001.

• 300 __ |a xxiv, 776 p. : |b ill. (some col.) ; |c 27 cm. + |e 1 computer disk (3 1/2 in.)

• 440 _4 |a The Irwin/McGraw-Hill series in marketing

• 500 __ |a Accompanying computer disk contains data in spreadsheet format from the annual DDB Needham Lifestyle survey.

• 504 __ |a Includes bibliographical references and indexes.

• 538 __ |a System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0.

• 650 _0 |a Consumer behavior |z United States.

• 650 _0 |a Market surveys |z United States.

• 650 _0 |a Consumer behavior |z United States |v Case studies.

• 650 _0 |a Market surveys |z United States |x Databases.

• 700 1_ |a Best, Roger J.

• 700 1_ |a Coney, Kenneth A.

• 950 __ |a JHUL |b F737.1235 |c H393=8