机读格式显示(MARC)

• 000 00919pam 2200301 a 4500

• 001 0000477297

• 003 CAL

• 005 20050111121100.0

• 008 050111s1998 cc ab b 001 0 eng d

• 020 __ |a 7111065670

• 040 __ |a PUL |c PUL

• 090 __ |a F713.5/C563=2

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000500273

• 100 1_ |a Churchill, Gilbert A.

• 245 10 |a Marketing = |b 市场营销学 : creating value for customers / |c Gilbert A. Churchill, Jr., J. Paul Peter.

• 246 31 |a 市场营销学

• 250 __ |a 2nd ed.

• 260 __ |a Beijing : |c 1998.

• 300 __ |a xxx, 630 p. : |b ill., maps ; |c 26 cm.

• 440 _0 |a MBA专业精品教材. |p 市场营销专业

• 440 _0 |a 世界经济管理文库

• 500 __ |a Reprint. Originally published: McGraw-Hill, c1998.

• 504 __ |a Includes bibliographical references (p. 587-603) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Peter, J. Paul.

• 950 __ |a JHUL |b F713.5 |c C563=2

• 998 __ |a PUL