机读格式显示(MARC)
- 000 00894cam 2200289 a 4500
- 008 050421s2001 njua b 001 0 eng
- 020 __ |a 013915695X (pbk.)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .C265 2001
- 099 __ |a CAL 022001403048
- 245 10 |a Marketing management in the 21st Century / |c Noel Capon, James M. Hulbert.
- 246 3_ |a Marketing management in the twenty-first Century
- 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2001.
- 300 __ |a xvii, 637 p. : |b ill. (some col.) ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Hulbert, James M.
- 950 __ |a JHUL |b F713.56 |c C246