机读格式显示(MARC)
- 000 00905cam 2200301 a 4500
- 008 050401s1997 maua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5438.4 |b .C48 1990
- 082 00 |a 658.8/101 |2 20
- 099 __ |a CAL 022001173605
- 100 1_ |a Churchill, Gilbert A.
- 245 10 |a Sales force management / |c Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
- 260 __ |a Boston, Mass. : |b Irwin McGraw-Hill, |c c1997.
- 300 __ |a xxiii, 813 p. : |b ill. ; |c 24 cm.
- 440 _4 |a The Irwin series in marketing
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Sales management.
- 700 1_ |a Walker, Orville C.
- 950 __ |a JHUL |b F713.3 |c C563=5