机读格式显示(MARC)

• 000 00980pam 2200289 a 45

• 001 0000338628

• 003 CAL

• 005 20021108162300.0

• 008 021108s1989 nyua b 00000 eng

• 010 __ |a 88039358

• 020 __ |a 0070387893

• 050 00 |a HF5415 |b .M29747 1989

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.5/M341=2

• 093 __ |a F713.5 |2 4

• 245 00 |a Marketing challenges : |b cases and exercises / |c [edited by] Christopher H. Lovelock, Charles B. Weinberg. Optional personal computer software / John D. Claxton, Charles B. Weinberg.

• 250 __ |a 2nd ed.

• 260 0_ |a New York : |b McGraw-Hill, |c c1989.

• 300 __ |a xl, 671 p. : |b ill. ; |c 24 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Case studies.

• 650 _0 |a Marketing |x Problems, exercises, etc.

• 700 10 |a Lovelock, Christopher H.

• 700 10 |a Weinberg, Charles B.

• 700 10 |a Claxton, John D.

• 950 __ |a JHUL |b F713.5 |c M341=2