机读格式显示(MARC)

• 000 00864cam 2200313 a 4500

• 001 0000464997

• 003 CAL

• 005 20041223111800.0

• 008 041223s1987 ilua b 001 0 eng

• 010 __ |a 86082214

• 020 __ |a 0256033706

• 035 __ |a 86082214

• 040 __ |c SCT

• 050 00 |a HF5415.135 |b .C72 1987

• 082 0_ |a 658.8/02 |2 19

• 090 __ |a F713.5/C898C=2

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000752180

• 100 1_ |a Cravens, David W.

• 245 10 |a Strategic marketing / |c David W. Cravens.

• 250 __ |a 2nd ed.

• 260 __ |a Homewood, Ill. : |b Irwin, |c 1987.

• 300 __ |a xvii, 679 p. : |b ill. ; |c 24 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |v Decision making.

• 650 _0 |a Marketing |v Management.

• 950 __ |a JHUL |b F713.5 |c C898C=2

• 998 __ |a SCT