机读格式显示(MARC)
- 000 00762pam 2200265 a 450
- 008 030416s1992 nyua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415 |b .B6213 1992
- 100 1_ |a Bovee, Courtland L.
- 245 10 |a Marketing / |c Courtland L. Bovee, John V. Thill.
- 260 __ |a New York : |b McGraw-Hill, |c c1992.
- 300 __ |a xxxi, 761, [100] p. : |b col. ill. ; |c 26 cm.
- 440 _0 |a McGraw-Hill series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 950 __ |a JHUL |b F713.5 |c B783M