机读格式显示(MARC)
- 000 00927cam 2200289 a 4500
- 008 041011s2001 njua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.135 |b .K47 2001
- 099 __ |a CAL 022001383984
- 100 1_ |a Kerin, Roger A.
- 245 10 |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson.
- 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2001.
- 300 __ |a xiii, 729 p. : |b ill. ; |c 29 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Decision making |v Case studies.
- 650 _0 |a Marketing |x Management |v Case studies.
- 700 1_ |a Peterson, Robert A. |q (Robert Allen), |d 1944-
- 950 __ |a JHUL |b F713 |c K39=9