机读格式显示(MARC)

• 000 00875cam a2200265 a 4500

• 001 0000851636

• 003 CAL

• 005 20180322154600.0

• 008 170402r20172010cc a 001 0 eng d

• 020 __ |a 9787302449768

• 040 __ |a ECN |c ECN |d SCT

• 093 __ |a F713.55 |2 5

• 099 __ |a CAL 022017038081

• 100 1_ |a Schiffman, Leon G.

• 245 10 |a Consumer behavior / |c Leon G. Schiffman, Leslie Lazar Kanuk = 消费者行为学 / 利昂·希夫曼, 莱斯利·拉扎尔·卡努克著.

• 246 31 |a 消费者行为学

• 250 __ |a 10th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2017.

• 300 __ |a 592 p. : |b ill. ; |c 26 cm.

• 490 0_ |a 清华营销学系列英文版教材

• 500 __ |a Includes indexes.

• 534 __ |p Reprint. Originally published : |c Boston : Pearson/Prentice Hall, c2010. |z 9780135053013.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Motivation research (Marketing)

• 700 1_ |a Kanuk, Leslie Lazar.