机读格式显示(MARC)
- 000 00844cam 2200265 a 4500
- 008 050118s2001 njua b 001 0 eng
- 020 __ |a 0130883689 (CD-ROM)
- 040 __ |a DLC |c DLC |d CUY |d QP9 |d C#P |d UKM |d MIA
- 050 00 |a HF5415 |b .K636 2001
- 099 __ |a CAL 022001384052
- 100 1_ |a Kotler, Philip.
- 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong.
- 260 __ |a Upper Saddle River, NJ : |b Prentice Hall, |c c2001.
- 300 __ |a 1 v. (various pagings) : |b ill. (some col.) ; |c 29 cm. + |e 1 computer optical disc (4 3/4 in.)
- 504 __ |a Includes bibliographical references and indexes.
- 700 1_ |a Armstrong, Gary.
- 950 __ |a JHUL |b F713.5 |c K87=9