机读格式显示(MARC)
- 000 02456cam a2200385 i 4500
- 008 161215s2017 enka b 001 0 eng
- 035 __ |a (OCoLC)966410413
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCF |d SO$ |d OCLCO |d DCK |d THHCU |d OCLCQ |d YDX |d OCLCQ |d WIS
- 090 __ |a F713.365.2/R884=2
- 093 __ |a F713.365.2 |2 4
- 100 1_ |a Rowles, Daniel, |e author
- 245 10 |a Mobile marketing : |b how mobile technology is revolutionizing marketing, communications and advertising / |c Daniel Rowles
- 264 _1 |a London ; |a New York : |b Kogan Page, |c 2017
- 300 __ |a xiii, 256 pages : |b illustrations ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references (pages 245-251) and index
- 505 0_ |a Part 1. Mobile marketing in perspective. Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology : why it doesn't matter -- The future of mobile marketing -- Part 2. The tactical toolkit. Mobile sites and responsive design -- Mobile and e-mail -- How to build app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messengers (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part 3. Mobile marketing checklists. Checklists
- 520 __ |a "A clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile."--Provided by publisher
- 650 _0 |a Internet marketing
- 650 _0 |a Internet advertising
- 650 _0 |a Mobile commerce
- 650 _0 |a Mobile communication systems
- 950 __ |a JHUL |b F713.365.2 |c R884=2