机读格式显示(MARC)

• 000 00958pam 2200301 a 4500

• 001 0000480242

• 005 20050114164600.0

• 008 050114s1994 ilua b 001 0 eng

• 010 __ |a 93048793

• 020 __ |a 0256122407

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .E65 1994

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/E57=8

• 093 __ |a F713.5 |2 4

• 100 1_ |a Engel, James F.

• 245 10 |a Promotional strategy : |b managing the marketing communications process / |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

• 250 __ |a 8th ed.

• 260 __ |a Burr Ridge, Ill. : |b Irwin, |c c1994.

• 300 __ |a xv, 624 p. : |b ill. (some col.) ; |c 24 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 650 _0 |a Advertising.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Warshaw, Martin R.

• 700 1_ |a Kinnear, Thomas C., |d 1943-

• 950 __ |a JHUL |b F713.5 |c E57=8