机读格式显示(MARC)

• 000 00876pam 2200289 a 4500

• 001 0000366802

• 003 CAL

• 005 20030927162200.0

• 008 030927s1988 nyua b 00110 eng

• 010 __ |a 87017335

• 020 __ |a 0070047219

• 040 __ |c WUL

• 050 _0 |a HF5415 |b .B4293 1988

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.5/B471

• 093 __ |a F713.5

• 099 __ |a CAL 022000392269 |a CAL 022000406190 |a CAL 022000502073

• 100 1_ |a Bennett, Peter D.

• 245 10 |a Marketing / |c Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.

• 260 __ |a New York : |b McGraw-Hill, |c c1988.

• 300 __ |a xxvii, 763 p. : |b ill. (some col.) ; |c 26 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographies and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Fry, Robert A.

• 700 1_ |a Lamm, Robert P.

• 950 __ |a JHUL |b F713.5 |c B471