机读格式显示(MARC)

• 000 01068nam 2200325 a 4500

• 001 0000464942

• 003 CAL

• 005 20041223101100.0

• 008 041223s1994 a b 001 0 eng

• 010 __ |a 93005995

• 020 __ |a 025613412X

• 035 __ |a 00078434

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5821 |b .B62 1994

• 082 00 |a 659.1 |2 20

• 090 __ |a F713.8/A681=5

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000855447 |a CAL 022000345312 |a CAL 022000912850 |a CALB022001413871

• 100 1_ |a Arens, William F.

• 245 10 |a Contemporary advertising / |c William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden.

• 250 __ |a 5th ed.

• 260 __ |a Burr Ridge, Ill. : |b Irwin, |c c1994.

• 300 __ |a xxx, 573, [81] p. : |b ill. (some col.) ; |c 29 cm.

• 440 _4 |a The Irwin series in marketing

• 500 __ |a Bov?ee`s name appears first on previous editions.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Advertising.

• 700 10 |a Bovee, Courtland L.

• 950 __ |a JHUL |b F713.8 |c A681=5

• 998 __ |a XJT