机读格式显示(MARC)

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• 001 0000674473

• 003 CAL

• 005 20091215142900.0

• 008 050330s2006 maua b 001 0 eng

• 010 __ |a 2005043864

• 020 __ |a 0072935898 (pbk.)

• 020 __ |a 0072964642 (CD)

• 020 __ |a 007313192X (registration code)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .M378 2006

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.5/P455=10

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022007015241

• 100 1_ |a Perreault, William D.

• 245 10 |a Essentials of marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 246 30 |a Global-managerial approach

• 250 __ |a 10th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2006.

• 300 __ |a xl, 638, [34] p. : |b col. ill. ; |c 28 cm. + |e 1 CD-ROM (4 3/4 in.)

• 490 1_ |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F713.5 |c P455=10