机读格式显示(MARC)
- 000 01112cam 2200313 a 4500
- 008 040910r20042003cc a b 001 0 eng d
- 099 __ |a CAL 022004095034
- 100 1_ |a Kotler, Philip.
- 245 12 |a A framework for marketing management = |b 营销管理架构 / |c Philip Kotler著.
- 260 __ |a 北京 : |b Peking University Press, |c 2004.
- 300 __ |a xx, 363 p. : |b ill. ; |c 23 cm.
- 440 _0 |a 当代全美MBA经典教材(英文影印版)
- 440 _0 |a 北大光华管理学院IMBA, MBA推荐用书
- 500 __ |a A concise paperback adapted from author's Marketing management, Eleventh edition.
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, 2003. |b 2nd ed. |z 0131001175.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Kotler, Philip. |t Marketing management. |s 11th ed.
- 950 __ |a JHUL |b F713.3 |c K87