机读格式显示(MARC)

• 000 01218pam 2200337 a 450

• 001 0000336609

• 003 CAL

• 005 20021119141900.0

• 008 021102s1995 mauab b 001 0 eng

• 010 __ |a 94022646

• 020 __ |a 0256136963

• 020 __ |a 0256136971 (international students ed.)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5823 |b .B387 1995

• 082 00 |a 659.1 |2 20

• 090 __ |a F713.8/B41=3

• 093 __ |a F713.8 |2 4

• 100 1_ |a Belch, George E. |q (George Eugene)

• 245 10 |a Introduction to advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch, Michael A. Belch.

• 250 __ |a 3rd ed.

• 260 __ |a Boston : |b Irwin, |c c1995.

• 300 __ |a xxii, 762 p. : |b ill. (som col.), col. maps ; |c 29 cm.

• 440 _4 |a The Irwin series in marketing

• 500 __ |a Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

• 504 __ |a Includes bibliographical references (p. 721-738) and indexes.

• 650 _0 |a Advertising.

• 650 _0 |a Sales promotion.

• 650 _0 |a Communication in marketing.

• 700 1_ |a Belch, Michael A.

• 700 1_ |a Belch, George E. |q (George Eugene). |t Introduction to advertising & promotion.

• 950 __ |a JHUL |b F713.8 |c B41=3