机读格式显示(MARC)

• 000 01107nam a2200325 i 4500

• 001 0000822460

• 003 _Uk

• 005 20170922131100.0

• 008 150106r20152014enkab b 001 0 eng d

• 020 __ |a 9780749476113 (hbk.)

• 040 __ |a StDuBDS |b eng |c StDuBDS |e rda

• 082 04 |a 658.872 |2 23

• 090 __ |a F713.365.2/R884

• 093 __ |a F713.365.2 |2 5

• 100 1_ |a Rowles, Daniel, |e author.

• 245 10 |a Mobile marketing : |b how mobile technology is revolutionizing marketing, communications and advertising / |c Daniel Rowles.

• 264 _1 |a London : |b KoganPage, |c 2015.

• 300 __ |a xii, 266 pages : |b illustrations (black and white), maps (black and white) ; |c 24 cm

• 336 __ |a text |2 rdacontent

• 336 __ |a still image |2 rdacontent

• 336 __ |a cartographic image |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 500 __ |a Originally published: 2014.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Internet marketing.

• 650 _0 |a Mobile commerce.

• 650 _0 |a Cell phone systems.

• 920 __ |a 242450 |z 1

• 950 __ |a JHUL |b F713.365.2 |c R884