机读格式显示(MARC)

• 000 01052cam 2200337 a 4500

• 001 0000521312

• 003 CAL

• 005 20050419155800.0

• 008 050419s2001 maua 001 0 eng

• 010 __ |a 00056238

• 020 __ |a 0072322977 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .B4155 2001

• 082 00 |a 658.8 |2 21

• 090 __ |a F737.123/B368=3

• 093 __ |a F737.123 |2 4

• 099 __ |a CAL 022002023209

• 100 1_ |a Bearden, William O., |d 1945-

• 245 10 |a Marketing : |b principles & perspectives / |c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

• 246 3_ |a Marketing, principles and perspectives

• 250 __ |a 3rd ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c2001.

• 300 __ |a xxxvii, 596 p. : |b ill. (some col.) ; |c 28 cm.

• 490 1_ |a Series in marketing

• 500 __ |a Includes index.

• 650 _0 |a Marketing |z United States.

• 700 1_ |a Ingram, Thomas N.

• 700 1_ |a LaForge, Raymond W.

• 830 _0 |a McGraw-Hill/Irwin series in marketing.

• 950 __ |a JHUL |b F737.123 |c B368=3