机读格式显示(MARC)

• 000 01002cam 2200313 a 4500

• 001 0000511309

• 003 CAL

• 005 20051018090300.0

• 008 040615r20042004cc a b 001 0 eng d

• 020 __ |a 730106599X

• 040 __ |a PUL |c PUL

• 041 1_ |a eng |b chi

• 090 __ |a F713.3/B724

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022004063354

• 100 1_ |a Boone, Louis E.

• 245 10 |a Contemporary marketing = |b 当代营销学 / |c Louis E. Boone, David L. Kurtz.

• 246 11 |a 当代营销学

• 250 __ |a 11th ed.

• 260 __ |a 北京 : |b 北京大学出版社 : |b Thomson Learning, |c 2004.

• 300 __ |a 1 v. (various pagings) : |b ill. ; |c 25 cm.

• 440 _0 |a 当代全MBA经典教材书系

• 440 _0 |a 汤姆森学习出版集团精选教材系列

• 500 __ |a 北大光华管理学院IMBA，MBA推荐用书.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c New York : Thomson/South-Western, c2004. |z 0324185103.

• 650 _0 |a Marketing.

• 700 1_ |a Kurtz, David L.

• 950 __ |a JHUL |b F713.3 |c B724