机读格式显示(MARC)

• 000 00959cam 22003014a 4500

• 001 0000443254

• 003 CAL

• 005 20041020103900.0

• 008 041020s2000 ilua b 001 0 eng

• 010 __ |a 99023371

• 020 __ |a 0844222577

• 040 __ |a DLC |c DLC |d FDU

• 042 __ |a pcc

• 043 __ |a n-us---

• 050 00 |a HD69.B7 |b M373 2000

• 082 00 |a 658.8/27 |2 21

• 090 __ |a F713.56/M321

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022001181027

• 100 1_ |a Marconi, Joe.

• 245 14 |a The brand marketing book : |b creating, managing, and extending the value of your brand / |c Joe Marconi.

• 260 __ |a Lincolnwood, IL : |b NTC Business Books, |c c2000.

• 300 __ |a xv, 247 p. : |b ill. ; |c 24 cm.

• 500 __ |a At head of title: American Marketing Association.

• 504 __ |a Includes bibliographical references (p. 237-240) and index.

• 650 _0 |a Brand name products |x Marketing.

• 710 2_ |a American Marketing Association.

• 950 __ |a JHUL |b F713.56 |c M321