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- 000 01297pam a2200349 a 4500
- 008 091207s2010 njua 001 0 eng
- 020 __ |a 9780470481776 (cloth)
- 040 __ |a DLC |c DLC |d SHCD
- 050 00 |a HF5416.5 |b .M365 2010
- 099 __ |a CAL 022010184790
- 100 1_ |a Baker, Walter L.
- 245 14 |a The price advantage / |c Walter L. Baker, Michael V. Marn, Craig C. Zawada.
- 260 __ |a Hoboken, N.J. : |b Wiley, |c c2010.
- 300 __ |a xviii, 366 p. : |b ill. ; |c 24 cm.
- 500 __ |a Includes index.
- 505 0_ |a Introduction -- Components of pricing excellence -- Transactions -- Customer value.
- 700 1_ |a Marn, Michael V.
- 700 1_ |a Zawada, Craig C.
- 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201011011FEI/022010184790/F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201011011FEI/022010184790&type=1 |2 封面
- 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201011011FEI/022010184790/M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201011011FEI/022010184790&type=3 |2 目次