机读格式显示(MARC)

• 000 01231cam 2200361 a 4500

• 001 0000474525

• 003 CAL

• 005 20050108160300.0

• 008 050108r19981998cc ab b 001 0 eng d

• 020 __ |a 7810442112

• 040 __ |a BUA |c BUA |d SCT

• 050 04 |a HF5415 |b .L2624 1996

• 082 0_ |a 658.8 |2 20

• 090 __ |a F713.5/L218=4

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002118659

• 100 1_ |a Lamb, Charles W.

• 245 10 |a Marketing / |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel = 市场学 /小查尔斯·W.兰玻, 小约瑟夫·F.海尔, 卡尔·麦克丹尼.

• 246 11 |a 市场学

• 250 __ |a 4th ed.

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 1998.

• 300 __ |a xxxviii, 693 p. : |b ill., maps ; |c 29 cm.

• 440 _0 |a 世界财经与管理教材大系. |p 市场营销系列·英文版

• 500 __ |a Rev. ed. of: Principles of marketing, 1993.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Originally published: |c Cincinnati, Ohio : South-Western Pub., c1998, |b 4th ed. |z 0538870117.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Hair, Joseph F.

• 700 1_ |a McDaniel, Carl D.

• 700 1_ |a Lamb, Charles W. |t Principles of marketing.

• 950 __ |a JHUL |b F713.5 |c L218=4

• 998 __ |a BUA