机读格式显示(MARC)
- 000 00796nam 2200265 a 4500
- 008 041010s2000 njua b 000 0 eng d
- 040 __ |a ESR |c DLC |d DUTL
- 099 __ |a CAL 022003129758
- 100 1_ |a Rosenthal, David W.
- 245 10 |a Cases in strategic marketing / |c David Rosenthal, Lew G. Brown.
- 260 __ |a Upper Saddle River, NJ : |b Prentice Hall, |c c2000.
- 300 __ |a xiii, 610 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references.
- 650 _0 |a Marketing |x Decision making |v Case studies.
- 650 _0 |a Marketing |x Management |v Case studies.
- 950 __ |a JHUL |b F713.5 |c R815