机读格式显示(MARC)
- 000 01056nam 2200313 a 4500
- 008 050105r19971996cc a b 001 0 eng d
- 099 __ |a CAL 022000939775 |a CAL 022004128817
- 100 1_ |a Russell, Thomas, |d 1941-
- 245 10 |a Kleppner's advertising procedure = 广告教程 / |c J. Thomas Russell, W. Ronald Lane.
- 246 30 |a Advertising procedure
- 260 __ |a 北京 : |b 清华大学出版社, |c 1997.
- 300 __ |a xviii, 799, 15 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint. Originally published: |c Prentice Hall, c1976 |b 13th ed. |z 0133488306. |z 0536593051.
- 700 1_ |a Lane, W. Ronald, |d 1940-
- 700 1_ |a Kleppner, Otto, |d 1899- |t Advertising procedure.
- 710 2_ |a Fashion Institute of Technology (New York, N.Y.)
- 950 __ |a JHUL |b F713.8 |c R967=13