机读格式显示(MARC)

• 000 00868cam 2200289 a 45

• 001 0000348818

• 003 CAL

• 005 20041018155900.0

• 008 030324s1990 nyua b 00110 eng

• 010 __ |a 89018331

• 020 __ |a 0465050247(paper)

• 020 __ |a 0465050239(cloth)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .T44 1990

• 082 00 |a 381/.0973 |2 20

• 090 __ |a F737.129/T256

• 093 __ |a F737.129 |2 4

• 100 1_ |a Tedlow, Richard S.

• 245 10 |a New and improved : |b the story of mass marketing in America / |c Richard S. Tedlow.

• 260 0_ |a New York : |b Basic Books, |c c1990.

• 300 __ |a xi, 481 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 504 __ |a Bibliography:p. [441]-466.

• 650 _0 |a Marketing |z United States |x History.

• 650 _0 |a Marketing |z United States |x Case studies.

• 950 __ |a JHUL |b F737.129 |c T256