机读格式显示(MARC)
- 000 01298nam 2200349 a 4500
- 008 040315r20042002cc ab b 001 0 eng d
- 041 0_ |a eng |b chi |f chi
- 050 14 |a PN1992.55 |b .E18
- 082 04 |a 791.45/0236/0973 |2 21
- 099 __ |a CAL 022004022257
- 100 1_ |a Eastman, Susan Tyler.
- 245 10 |a Broadcast/cable/web programming : |b strategies and practices / |c Susan Tyler Eastman, Douglas A. Ferguson = 电子媒介节目设计与运营 : 战略与实践 / 苏珊·泰勒·伊斯特曼,道格拉斯·A·弗格森.
- 246 31 |a 电子媒介节目设计与运营 : |b 战略与实践
- 260 __ |a Beijing : |b Peking University Press, |c 2004.
- 300 __ |a vii, xv, x, 491 p. : |b ill., map ; |c 23 cm.
- 504 __ |a Includes bibliographical references (p. 445-450)and indexes.
- 534 __ |p Repring. Originally published: |c Belmont, CA : Wadsworth/Thomson, 2002. |z 053451295X.
- 650 _0 |a Television programs |x Planning.
- 650 _0 |a Radio programs |x Planning.
- 650 _0 |a Cable television |x Planning.
- 700 1_ |a Ferguson, Douglas A.
- 700 1_ |a Eastman, Susan Tyler. |t Broadcast/cable programming.
- 950 __ |a JHUL |b G22 |c E13=6