机读格式显示(MARC)

• 000 01127cam 22000325a 44500

• 001 0000472219

• 003 DLC

• 005 20050106133200.0

• 008 050106s1987nju a b 001 0 eng

• 010 __ |a 86025538

• 020 __ |a 0138512051

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415 |b .K6312 1987

• 082 00 |a 658.8 |2 19

• 090 __ |a F713.5/K87=3

• 093 __ |a F713.5 |2 4

• 100 1_ |a Kotler, Philip.

• 245 10 |a Strategic marketing for nonprofit organizations / |c Philip Kotler, Alan R. Andreasen.

• 250 __ |a 3rd ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1987.

• 300 __ |a xvi, 670 p. : |b ill. ; |c 24 cm.

• 440 _4 |a The Prentice-Hall series in marketing

• 500 __ |a Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.

• 504 __ |a Includes bibliographies and indexes.

• 650 _0 |a Nonprofit organizations |x Marketing.

• 650 _0 |a Nonprofit organizations |z United States |x Marketing |x Case studies.

• 700 1_ |a Andreasen, Alan R., |d 1934-

• 700 1_ |a Kotler, Philip. |t Marketing for nonprofit organizations.

• 950 __ |a JHUL |b F713.5 |c K87=3