机读格式显示(MARC)

• 000 00921nam 2200277 a 4500

• 001 0000344970

• 003 CAL

• 005 20050421081600.0

• 008 030115s1997 mauab b 001 0 eng

• 010 __ |a 96021378

• 020 __ |a 0256189684

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .M29474 1997

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.50/B512=5

• 093 __ |a F713.50 |2 4

• 245 00 |a Marketing / |c Eric N. Berkowitz ... [et al.].

• 250 __ |a 5th ed.

• 260 __ |a Boston, Mass. : |b Irwin, |c c1997.

• 300 __ |a xxxii, 736 p. : |b ill., col., col. maps ; |c 28 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 674-695) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Berkowitz, Eric N.

• 770 0_ |a The Wall Street Journal applications in marketing for use with Marketing 5th ed. |d Boston : Irwin, 1997. |w zsu99502457 |z 0256205876

• 950 __ |a JHUL |b F713.50 |c B512=5