机读格式显示(MARC)
- 000 00737cam 2200265 a 4500
- 008 021111s1986 maua b 001 0 eng
- 050 00 |a PN1990.9.A88 |b O7 1986
- 082 00 |a 808/.066791 |2 19
- 100 1_ |a Orlik, Peter B.
- 245 10 |a Broadcast copywriting / |c Peter B. Orlik.
- 260 __ |a Boston : |b Allyn and Bacon, |c c1986.
- 300 __ |a xv, 618 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Broadcasting |x Authorship.
- 650 _0 |a Broadcast advertising.
- 950 __ |a JHUL |b I053.5 |c O71