机读格式显示(MARC)

• 000 01011cam 2200313 a 450

• 001 0000337712

• 003 DLC

• 005 20021211112300.0

• 008 021105s1995 njua b 001 0 eng

• 010 __ |a 95132924 //r96

• 020 __ |a 0137232489

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5823 |b .W455 1995b

• 082 00 |a 659.1 |2 20

• 090 __ |a F713.8/P359=3

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022001418223

• 100 1_ |a Wells, William, |d 1926-

• 245 10 |a Advertising : |b principles and practice / |c William Wells, John Burnett, Sandra Moriarty.

• 250 __ |a 3rd ed., annotated instructor's ed. / |b Charles Pearce.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1995.

• 300 __ |a xxv, 815 p. : |b ill. (some col.) ; |c 27 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 700 10 |a Burnett, John, |d 1944-

• 700 10 |a Moriarty, Sandra E. |q (Sandra Ernst)

• 700 10 |a Pearce, Charles |q (R. Charles)

• 950 __ |a JHUL |b F713.8 |c P359=3

• 998 __ |a NKL